/ʃwɛn ˌiː ˈhwɑː/
xuan, (yi)hua is a designer and senior art director shaped by life between places, cultures, and perspectives. Across branding, visual identity, packaging, campaigns, and digital experiences, she brings curiosity, clarity, and thoughtful craft to work that feels intentional, layered, and memorable.
(information)
observant. curious. hands-on.
Xuan, (yi)hua is a designer and senior art director shaped by a life lived between places, cultures, languages, and perspectives. Her work is grounded in close observation — of people, patterns, details, behaviors, and the small signals that reveal how things really work.
A foodie, home cook, story lover, and quiet critic, Xuan is drawn to anything that rewards curiosity and connection — from layered flavors to clever dialogue, anime, and Korean dramas.
Her design practice comes from that same place: noticing what others might miss, finding meaningful connections, and turning layered ideas into something clear, thoughtful, and memorable.
(capabilities)
brand systems
Brand Strategy
Brand Identity
Visual Identity
Brand Guidelines
Design Systems
Design Governance
Creative Direction
creative execution
Art Direction
Campaign Concepts
Packaging Design
Retail & Digital Touchpoints
Multi-Channel Adaptation
Regional Brand Adaptation
Production-Ready Design