Skin Relief
This work centered on building a clearer and more cohesive digital shelf experience across Amazon PDP assets and related retail touchpoints. The focus was on shaping content that could communicate quickly, feel visually aligned, and hold together across a broader system of claims, imagery, and messaging. Much of the value came not from adding more, but from giving the work stronger hierarchy, better rhythm, and a more resolved sense of structure.
Skin Relief
This work centered on building a clearer and more cohesive digital shelf experience across Amazon PDP assets and related retail touchpoints. The focus was on shaping content that could communicate quickly, feel visually aligned, and hold together across a broader system of claims, imagery, and messaging. Much of the value came not from adding more, but from giving the work stronger hierarchy, better rhythm, and a more resolved sense of structure.
CLIENT
Aveeno
Contribution
Art Direction & Illustration
CLIENT
Aveeno
Contribution
Art Direction & Illustration
CLIENT
Aveeno
Contribution
Art Direction & Illustration
Structure as a visual tool
The work was approached through structure first, using clear hierarchy and disciplined layout to support faster understanding and a calmer visual experience. The goal was to make dense information feel more navigable without losing brand character.
The work was approached through structure first, using clear hierarchy and disciplined layout to support faster understanding and a calmer visual experience. The goal was to make dense information feel more navigable without losing brand character.
Extending the brand with care
Within a defined system, the focus was on finding small but meaningful ways to refine how the brand showed up across digital retail. That meant paying close attention to consistency, visual tone, and how the system could stretch across touchpoints without losing cohesion.
Within a defined system, the focus was on finding small but meaningful ways to refine how the brand showed up across digital retail. That meant paying close attention to consistency, visual tone, and how the system could stretch across touchpoints without losing cohesion.
