This body of work spanned a broad range of e-commerce and brand asset needs for BIC across multiple products and categories. At its core were Amazon PDP content, above-the-fold and product detail page creative, product imagery, and photography direction, all delivered at scale within a defined brand system. The scope also included exploratory directions, brand site promotional banners, and selected contributions to rebranding efforts, with an emphasis on clarity, consistency, and visual strength throughout.
